GatorTape Spotted on Amazon Prime’s James May and the Dull Men

It’s official: GatorTape just made its on-screen debut — and not just anywhere, but on the Amazon Prime show James May and the Dull Men.

Hosted by the legendary James May, the series explores the oddly satisfying side of everyday items — and in one of the best segments, they dive into the world of tape measures. Naturally, our very own GatorTape got in on the action.

📏 The Tape Measure Game

In classic James May fashion, the show included a brilliantly simple — but surprisingly competitive — challenge:
“The Tape Measure Game” — where the goal was to extend a tape as far as possible without it collapsing.

Sound familiar?

With its 2.2m+ standout, GatorTape held its own and stood out (literally). Built with a 25mm-wide Class 1 precision blade, Gator was made for this game — and proved that it’s not just tough on site, but solid under pressure… even on TV.

🎬 A Star in the Workshop

Beyond the challenge, GatorTape kept popping up throughout the episode. Whether it was resting casually on James May’s workbench, being picked up mid-project, or just hanging around in the background — the sharp high-vis blade and signature top-view window were hard to miss.

Let’s be honest — it looked right at home.

This wasn’t just a product placement. It was a natural fit for a show that celebrates clever, well-designed tools that make life a little easier, and a lot more satisfying.

🛠️ From Tradesman to TV

GatorTape started out in the hands of fitters, joiners and DIYers looking for a smarter way to measure inside window reveals. The fact that it’s now being noticed (and used!) by someone like James May — in a workshop that probably has every tool imaginable — is a big moment for our small but mighty brand.

📸 GatorTape in the Wild (and on Prime)

We love seeing Gator in action — on job sites, kitchen builds, and now on national TV.
Spotted your GatorTape in the wild?
Tag us @gatortape or use #TeamGator and #GatorTapeInTheWild to be featured.